The first problem with the ad is that the accusations have nothing to do with Hurricane Sandy. The accusations have to do Hurricane Ike in Texas and a California wildfire that occurred in 2008. Playing to the raw emotions that people feel regarding Hurricane Sandy and how wrong it would be to take advantage of Sandy sufferers has the Macarthur campaign very upset.
The second problem is that the ad makes it sound like Tom MacArthur walked away with 39 million dollars while Hurricane Sandy victims suffered. Macarthur received 39 million when he agreed to sell his half of the company in 2005. He stayed on as chairman and CEO until 2010 when he left the company. Hurricane Sandy happened in 2011.
Third, Tom MacArthur was the chairman and CEO of York Risk Services Group Inc. from 1999 to 2010. The ad describes MacArthur as an “insurance CEO,” but York is really a claims and risk management company that provides services, such as claims processing, for insurers and other companies. The lawsuit that came in 2010 named both York and Ace American Insurance.
Fourth, the ad claims that MacArthur wants to deny people coverage and jack up rates. The ad is saying this while showing personal property damage from a hurricane. But they make this claim based on MacArthur's opposition to Obamacare. The majority of people are against Obamacare and the arguement suggests if you don't like Obamacare than you want to deny people health coverage and jack up rates.
Aimee Belgard continues to stand by the ad saying he was the CEO and chairman of a company that was known for trying to deny claims to disaster victims. She also called him rich and out of touch.
The MacArthur campaign struck back saying that she as spent her career as a trial lawyer specializing in defending companies and helping them deny claims to policy holders.